2025 Top Car Dealers Brand in the Philippines: Who dominate?

A Guide to the Top Car Brands and Dealerships in the Philippines in 2025

The Philippine automotive market is a dynamic space, shaped by evolving consumer demands, economic trends, and a growing interest in new technologies. As of 2025, the industry is witnessing a fascinating shift, with strong sales in commercial and electric vehicles, even as traditional passenger cars face challenges. 

This blog post dives into the performance of the top car brands in the country, highlighting what makes each one a major player.

The Market Leaders: Top-Selling Car Brands

The competition among car brands in the Philippines is fierce, but a few have consistently stood out, cementing their positions at the top. 

The rankings are based on the latest sales data from organizations like the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI).

1. Toyota: The Undisputed Market Leader 

Toyota Motor Philippines continues its reign as the number one car brand in the country. With a formidable market share of nearly 50%, Toyota's dominance is built on a reputation for reliability, a wide-ranging model lineup, and an extensive dealership and service network.

Key to Success:

Toyota's strength lies in its diverse portfolio, which includes everything from the best-selling Toyota Vios sedan and the rugged Toyota Hilux pickup to popular SUVs like the Fortuner and the more recent, fuel-efficient Raize. The brand's early and aggressive push for hybrid electric vehicles (HEVs) has also paid off, giving it a strong foothold in the growing electrified market. Toyota's commitment to local production and its reputation for excellent after-sales service ensure that it remains a top choice for Filipino consumers.

2. Mitsubishi: A Strong and Steady Contender

Consistently holding the second spot in the market, Mitsubishi Motors Philippines Corporation (MMPC) is a staple in Filipino households. The brand's lineup of durable and family-friendly vehicles has secured its position as a major force.

Key to Success:

Mitsubishi's success is largely driven by its top-performing models. The Mitsubishi Xpander, a versatile MPV, and the Montero Sport, a formidable mid-size SUV, are perennial bestsellers. Mitsubishi is also expanding its offerings with new and updated models, ensuring it stays competitive. Its solid reputation for building tough, reliable vehicles designed for the Philippine Road and climate has fostered a loyal customer base.

 

3. Nissan: The Rising Star 

Nissan Philippines has made remarkable gains, solidifying its place as a top-three brand in the country's automotive sales. The brand has been actively revitalizing its lineup and focusing on customer experience to achieve this success.

Key to Success:

Nissan's strong performance is led by the enduring popularity of its commercial vehicles. The Nissan Navara pickup remains one of the best-selling models in its segment, while the Nissan Terra SUV and Nissan Urvan also contribute significantly to sales. The brand's strategy of refreshing its popular models and introducing new technologies, such as its e-POWER electrified drivetrain in the Kicks, has resonated with consumers looking for a blend of performance and innovation.

 

4. Suzuki: The Compact King 

Suzuki Philippines has carved out a significant niche for itself, especially in the compact car and small SUV segments. The brand's focus on affordability, fuel efficiency, and practicality appeals to a broad range of first-time car buyers and city dwellers.

Key to Success: 

The Suzuki Ertiga MPV and the Suzuki Swift hatchback have consistently been top performers for the brand. Suzuki's strategy of providing practical, well-equipped, and value-for-money vehicles has allowed it to maintain a strong market position. The recent introduction of new models like the Suzuki Fronx hybrid further strengthens its portfolio, targeting a younger, more eco-conscious demographic.

 

5. Ford: The American Workhorse 🇺🇸

Ford Philippines remains a strong player, particularly in the highly competitive pickup and SUV segments. Despite a slight dip in overall market share, its flagship models continue to dominate their categories.

Key to Success: 

Ford's success is almost synonymous with the Ford Ranger pickup and the Ford Everest SUV. These two models are celebrated for their powerful engines, rugged capabilities, and advanced technology features. The launch of the latest generation of the Ranger and Everest, along with the introduction of new variants like the Wildtrak, has kept these vehicles in high demand. The brand's emphasis on high-tech features and robust design continues to appeal to consumers who need a vehicle for both work and adventure.

 

The Rising Stars: Chinese Brands and EVs

The Philippine market is witnessing a significant shake-up with the rapid ascent of Chinese car brands, particularly in the electric vehicle (EV) space.

1. BYD's Aggressive Expansion: 

BYD, a global leader in new energy vehicles, is making a strong push in the Philippines. The company has a goal to surpass Toyota in the number of operational dealerships by the end of 2025. This ambitious plan is supported by new partnerships and the launch of full-service facilities across the country. BYD's success is largely driven by its competitively priced EVs and hybrids.

2. Omoda & Jaecoo: 

These two sister brands are also expanding their footprint rapidly, with plans to have 30 dealerships by the end of the year. Their focus on stylish and tech-packed crossovers is attracting a new demographic of buyers.

The total EV market in the Philippines grew by over 500% in the first half of 2025. This incredible growth is a clear indicator of a shift in consumer preference and is being supported by the government's zero-tariff policy on imported EVs.

Chinese Brands (BYD, MG, GAC, Chery)

Chinese car brands are no longer a niche market in the Philippines; they are a force to be reckoned with. BYD has seen phenomenal growth, particularly in the EV sector, with an aggressive expansion plan to outpace even Toyota in dealership numbers by the end of 2025. Brands like MG, GAC, and Chery are also gaining market share with their value-for-money SUVs and crossovers. The recent launch of the Chery Tiggo Cross HEV and the Jaecoo J7 SHS highlights this push into electrified models.

 

Leading Dealership Groups and Their Role

The brands get the headlines, but the dealerships are the ones that facilitate the customer experience, from sales to after-sales service. The largest dealership groups in the country are often multi-brand, offering consumers a wide variety of choices.

1. Lica Auto Group

Positioned as the largest auto group in the Philippines, Lica operates a vast network of dealerships representing top brands like Mitsubishi, Nissan, and Honda. They are known for their comprehensive services, including sales, after-sales, and even a network of aftermarket service centers.

2. ACMobility 

A division of the Ayala Group, ACMobility has become a major player in the automotive space. They are the official distributor for brands like BYD, Kia, and Honda. Their focus on electrified vehicles and an expanding network of showrooms, particularly for BYD, is a key part of their strategy.

3. The Autohub Group 

This group is known for its portfolio of premium and niche brands, including Mini, Lotus, and the newly introduced Zeekr. The group's expansion shows a growing demand for luxury and specialty vehicles in the Philippines.

These groups, along with other key players like the Yuchengco Group of Companies (YGC), are vital to the industry's success, ensuring that Filipino car buyers have access to a variety of vehicles and high-quality service.

Awards like the 2025 Dealer of the Year Award for Nissan Alabang and Ford Global City further highlight the importance of dealership performance in the market.

 

The Philippine automotive market in 2025 is a dynamic one. While traditional giants like Toyota and Mitsubishi maintain their dominance, the rise of Chinese brands and the accelerating adoption of electric and hybrid vehicles are changing the landscape for good.